In recent years, there has been a growing debate around the use of flavourings in e-cigarettes. Many governments and health organizations have pushed for a ban on these flavors, citing concerns about their potential appeal to youth and perceived health risks. However, as advocates of harm reduction and consumer choice, we strongly believe that banning flavours in e-cigarettes is not the answer. In this article, we will explore the reasons why we are against banning the use of flavours in e-cigarettes.